Friday, 7 October 2016

5 Ways Marketers are Using Data to Drive Their Content Strategies

When you think about writing, data probably isn’t one of the first things that comes to mind. After all, writing is a creative pursuit that tends to be more of an art than a science. But, if you had any previous doubts that big data and analytics are the way of the future, doubt no more. Data and content marketing are merging together and the results are outstanding.

Five Ways Content Marketers are Leveraging Data

Data is becoming synonymous with words like growth and modernization – and these are two words that marketers love. Thus, they’re turning to data in overwhelming numbers. Specifically, here are some of the ways they’re using data.

1. Blog Optimization

As Neil Patel, one of today’s most successful internet marketers, likes to point out, blogging is one of the single most important aspects of any business. “A blog can serve as the foundation for just about anything you want — a personal brand, an enterprise level business, a multi-million dollar content provider or a startup,” he points out. “A blog is super important.”

Part of developing a successful blog that brings a high return is identifying who your audience is and creating a layout, voice, and content strategy that satisfies their needs and wants. How are marketers doing this? By tapping into website and social media analytics to build robust reader personas.


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